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    Reseller recruitment

    How to recruit Business Central resellers in a new country or region: why saying yes to everything backfires

    To recruit Business Central resellers in a new country or region, start with one country or region. Settle what you'll change and what you won't before the first conversation, then approach a short list of resellers whose customers have a problem your app solves. Score that list before you write to anyone, and write to the people who see customer problems, not only to sales.

    1 Nov 2026 PDFRead